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WATCH THAT TELLS A STORY, RECALLS BYGONE ERAS
AND CHERISHES TIMELESS VALUE…


Since its foundation, Bell & Ross has been passionate about military history and its airborne heroes. These are
extraordinary tales of human and aviation adventures - their extreme audacity, tenacity and constant drive to push the limits of man and machine.

In slightly more than a century, the flying machine has evolved dramatically from fantastical objects of the
imagination and the wood-and-fabric Wright Flyer plane to today’s cutting-edge Dassault’s Rafale fighter jet.
No matter the time or type of aircraft, the watches worn by pilots and crew have always been instrumental in
navigation and flying.
For Bell & Ross, the starting point is the cockpit’s flight instruments where legibility, precision and reliability are of
utmost importance. The brand has since made aeronautical instrumentation one of its primary sources of creativity
and draws inspiration from here for the design of its timepieces, matching it with state-of-the-art technology.
With the Heritage collection, Bell & Ross pays homage to the Golden Age of Flight between World War I and World
War II, and, more specifically, the military aircraft instruments from the 1940s.